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What do people say about you when you’re not there?

Updated: Oct 19, 2023

I was recently introduced to a crowd of people I’d never met before as someone who had completely reinvented themself, who was a brilliant photographer, polished and professional, doing amazing things and living her best life.

Now, other than being ever so slightly embarrassed, I’d never stopped to think how other people would describe me, as a person, to someone new. I think a lot about what people say about my business, that’s the manifestation of my brand and is very important to me, but I’d skirted around applying this to what people actually think about me. I think it’s human nature to shy away from this knowledge.

But it got me thinking, that opinion will have been formed from content I post on social media, from my website, from the Lives I do and possibly from conversations with my clients (I have no way of knowing). It certainly wasn’t formed from any in-depth conversations with me about my business or personal development, and that doesn’t matter, because what I post online IS me. I am my brand.

My point is that I hadn’t purposely led with the message that I’ve reinvented myself, I’ve never said ‘look at my brilliant photography, aren’t I great?’ I’ve never planned my brand to be polished and professional, these things have just happened organically from consistently being myself, posting my work with clients, showing up on videos and lives, and having great brand photographs to support my business plan.

So my question for you today is, how would someone introduce you to a friend based on what they see online?

Would they know what you do and how you do it? Would they know why you do it?

If you want to talk to me about how great brand imagery can support your narrative, drop me a messsge or visit my website to read more.

I’d love to help you tell your story!


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