Updated: Jun 18, 2021
If ever there was a time to look for a silver lining, it’s right now. While wedding celebrations might be restricted for the time being, they will be back - and there’ll be one hell of a party when they arrive!
I always like to focus on the positives of a situation, so instead of mothballing my photography business while I wait for weddings to return, I decided to make some chunky changes around here. It’s not often we're afforded the luxury of time, and these last few months have given me the opportunity to slow down and catch up on my To-Do list. I might not have achieved the more aspirational things like ‘‘become a millionaire’, but I have ticked off some of the more practical and less whimsical ones.
I don’t know about you, but I have a list of goals and an even bigger list of things I need to do to achieve them. Some of these are long term life goals (move to Scotland, buy a house to rent out), others are more short term (upload images to Shutterstock, create social media schedule). What I tend to do with this list is push the less shouty (yet arguably more important) items into the ‘Do It Later’ bin while I get on with everything else a busy working mum has to do in a day. Sound familiar?
This year, I decided to make an effort to prioritise what’s important, stop procrastinating, and get things ticked off! Top of my ’Things I Can Actually Achieve’ list was to rebrand my wedding photography business. This is one of those tasks I’ve wafted around for years, constantly pushing it down the priority list because it seemed far too time-consuming, and really, how important is it anyway?
As it turns out, it’s mighty important and so much more than just drawing a pretty new logo! Going through the process of creating an identity for my business was like handing my heart to Anubis for judgement. I have literally peered into every corner of who I am, why I’m a wedding photographer, who I love working with, and what my couples really want from me.
I’ve created a business plan, turned it into a three-year strategy, and squinted nervously through my fingers as I compiled a cashflow to calculate how much it really costs me to make a living doing what I love. All this so I could create a brand new logo and identity that projects my excitement of this business to you - my customers and friends who genuinely respect the work that goes into creating the memories I capture for you.
So, here it is - my brand new identity! I hope you love it as much as I do, I can honestly say that this is me, this is what I love to do and I can guarantee that, just like capturing your wedding day memories, nothing less than my whole heart and soul has gone into it.
I hope you enjoy it,