AWARENEST BRAND PHOTOGRAPHY
Alex Mather
PROJECT OVERVIEW
Alex is the owner and founder of Awarenest, a coaching and training business aimed at small businesses and the voluntary sector
THE BRIEF
Awarenest is a relatively new business set up by Alex to help businesses with shallower pockets access training and coaching for their staff. As a new business, Alex had a website and a fabulous new brand identity ready to go, he just needed some Brand Photography to speak to his audience about his mission and values.
We had a fairly clean slate for this project as there was no existing imagery to fit around and after our initial consultations it was clear that as a sole trader, the Brand Photos needed to showcase Alex and work, rest and play!
THE SOLUTION
We planned a fairly tight schedule to give Alex a wide range of imagery to choose from for his marketing. We photographed Alex at work in his home office, his webinar area, during both a group training and a 121 session. We also made sure we captured Alex in his role as a football coach, in his favourite meditation chair and relaxing at the golf course.
All of these plans included plenty of pops of his vibrant yellow brand colour to make sure his imagery was memorable.
THE RESULTS
The resultant Brand Photography is now in operation across the Awarenest universe and has pulled together all channels into one cohesive brand identity.
I'm watching as his followers and engagements grow!
www.awarenest.co.uk